Ad-redirect

Synopsis


Originally the ad for Aflac life insurance was targeted to construction companies who would be interested in having good insurance plans for their employees. The ad showed a construction scene with two construction workers hard at work. In the center of the ad, the Aflac duck is rolling out a blueprint. The text at the top of the page reads " When this construction company added Aflac at no direct cost to them, it was a blueprint for success" implying that employees love working for companies with great insurance plans.


New Ad


The new ad is going to be targeted at mothers with young children. The ad will show a mother in the kitchen washing dishes unaware that a bowl is about to drop on her child's head. With arms reached out over the child's head to save the day is the Aflac duck. The text will read "Don't take the chance of letting any accident happen to your family-Aflac can save the day."